Cookie policy

1. What are cookies?

Cookies are small text files that websites place on your device to store preferences, maintain sessions, and collect usage information. This Cookie Policy explains which cookies we use, why we use them, and how you can manage your preferences.

2. Essential cookies

Essential cookies are required for the Site to function correctly. They cannot be disabled. We use the following essential cookies:

Session cookie

Maintains your session state while you browse the Site. Expires when you close your browser.

Consent cookies

analytics_consent - Stores your analytics cookie preference. Stored for 180 days.
marketing_consent - Stores your marketing cookie preference. Stored for 180 days.

CSRF token

A security cookie that protects against cross-site request forgery attacks. Expires with your session.

Visitor ID

deploycue_visitor_id - A pseudonymous identifier used to maintain consistent visitor attribution. Stored for 365 days.

3. Analytics cookies (consent required)

When you consent to analytics cookies, we use a first-party analytics system to collect pseudonymous usage data. We do not use Google Analytics or Facebook Pixel. Analytics cookies help us understand how visitors use the Site so we can improve it.

Data collected through analytics cookies includes:

Page views and navigation paths
Scroll depth on content pages
Calculator usage and interactions
Quiz completions and result views

All analytics data is pseudonymised and cannot be used to identify you personally.

4. Marketing cookies (consent required)

When you consent to marketing cookies, we store limited attribution data to understand how visitors arrive at the Site:

UTM attribution storage. Campaign parameters (utm_source, utm_medium, utm_campaign, etc.) are stored for the duration of your session to attribute your visit to its traffic source.
Ad click ID tracking. Click identifiers from advertising platforms (such as gclid, fbclid, and similar) are stored for the duration of your session to measure advertising effectiveness.

5. Third-party cookies

When display advertisements are shown on the Site, Google AdSense may set its own cookies on your device. These cookies are governed by Google's privacy policy and are not controlled by us.

We do not otherwise embed third-party tracking scripts or social media pixels.

6. How to manage cookies

You can change your cookie preferences at any time:

Cookie settings link. Click Cookie settings in the page footer to update your analytics and marketing cookie preferences.
Browser settings. Most browsers allow you to block or delete cookies through their settings. Note that blocking essential cookies may prevent the Site from functioning correctly.

7. Changes to this policy

We may update this Cookie Policy from time to time. Changes will be posted on this page.

8. Contact

For questions about this Cookie Policy, contact us at [email protected].